Social Media Monitoring – Google is free but very limited nonetheless!
Even if media scanners nearly all start out with Google as their basic tool, they should eventually migrate to more robust solutions. Continue reading →
View ArticleOnline Surveys VS Phone Surveys, Which is Best?
There’s a lot of noise about the validity of online surveys these days. People questioning the reliability and accuracy of the results, the so called ‘error margin’, samples sizes and panels, and so...
View ArticleDemystifying the Governance of Survey Results
Information behaves just like a fluid. It can be captured, stocked and, if left unused, it can evaporate without anyone really noticing…The deployment of governance model rests on a few essential...
View Article4 Reasons to Urgently Embrace Mobile Market Research
Mobile research is not a new approach, but it is unique with its own capabilities and conditions. Market researchers can no longer neglect mobile as their numbers in use have over taken computers....
View ArticleThe Potential of iBeacon for Mobile Research
The iBeacon has great potential for mobile researchers. In comparison to alternatives it is much more precise than GPS and further advanced in the field than NFC. Though its’ success is not without...
View ArticleCES 2015: The Industry Hopes for a Wearable-Gadget Boom
With the advent of the ‘Internet of Things’ and now wearable devices becoming so predominant, how will the Research industry take advantage of the forth coming deluge of data? Interesting to imagine...
View ArticleA customer centric organization needs a strong customer experience
The trend of focusing on customer experience is growing and this includes employee experience as both are mutually beneficial. Check out how to best gain a good understanding of your most valuable...
View Article12 Questions to Ask Your Happiest Customers
Fantastic questions that could each be expounded as their own set of surveys to gain detailed insight of your customer. It can be a good way of building personas and charting that infamous customer...
View ArticleA customer centric organization needs a strong customer experience
The trend of focusing on customer experience is growing and this includes employee experience as both are mutually beneficial. Check out how to best gain a good understanding of your most valuable...
View Article12 Questions to Ask Your Happiest Customers
Fantastic questions that could each be expounded as their own set of surveys to gain detailed insight of your customer. It can be a good way of building personas and charting that infamous customer...
View Article
More Pages to Explore .....